Mobile technology has evolved to become one of the most widely deployed innovations in modern history. And, with the proliferation of mobile applications, consumers have a very high expectation of what their user experience should be like. Not all mobile solutions are alike, and not all are good, as most of us can attest.
In order to help firms be successful with their mobile strategy, there are seven best practices from an application design perspective that can help make mobile initiatives a success.
Today’s economic climate has led many financial services firms to shift technology investments to areas that help reduce costs and improve overall workforce productivity. Increasingly, these investments include mobile solutions – and updating the enterprise infrastructure that is necessary to deploy and support them.
Since it was introduced 20 years ago, mobile technology has evolved to become one of the most widely deployed innovations in modern history. There are more than 5.3 billion mobile devices in use globally[A1] ; nearly 80% of the world population owns a mobile phone. In comparison, world-wide there are 4 billion FM radios, 1.6 billion TVs sets, and the number of PCs in use trail behind at a relatively meager 1.2 billion. By the end of the 2011 almost half the US population – 150 million people – will have a smartphone[A2] , and in much of the world the Internet is already accessed more from mobile devices than from computers connected by landlines. But what does this mean for financial services companies?