Is Social Media Right for Your School District?

By Dr. Ramiro Zuniga

There is currently a lot of discussion in school districts on the benefits of social networking sites like Facebook, Twitter, Twiducate, and others. I’ve heard both sides of the argument and can certainly understand each side. Many believe that these new tools are a great way for teachers to stay in touch with their students. Others believe that communication over the Internet can be dangerous and hard to control.

There is no doubt that social networking sites are very popular. There is no doubt that social networking sites are easily accessible. It is possible, through these technologies, that students could have almost instantaneously responses to their questions and postings.

I would suggest that there are several questions to be answered by educational leaders considering these or similar tools in the classroom.

Question 1:

Does the use of these tools create an expectation that teachers will be “on call” for their students 24/7?

The wonderful thing about these tools is that a teacher can be notified and respond through a computer or cell phone. On one side, this is good because a student having difficulties with a homework assignment can reach his or her teacher. On the other side, should a teacher be expected to respond if she is out on the town having dinner with her family? If such an expectation evolved, would that be fair to the teacher?

Question 2:

Does the use of these tools require campus principals to monitor all communications?

Inappropriate language, inappropriate photos, and cyber bullying are all real issues that need to be dealt with when using these tools. Who is going to set the ground rules and protocols for use?

Question 3:

Will the use of these sites result in a higher student performance?

This question is difficult to answer without conducting thorough research. This is part of the reason why there is much debate. It can certainly be argued that this is yet another way to reach and engage students. Is the engagement alone enough of a reason to pursue the use of such sites?

Question 4:

Which site will your district use?

As with other technologies, there are many flavors of similar products. I personally prefer Facebook; however, someone else might prefer Twitter. Can you get all your students and teachers to use one product alone?

The one thing I can recommend, for sure, is that educational leaders personally familiarize themselves with at least two of these sites. One must know all about the features within these technologies in order to make an informed decision. It may be that these technologies work for a particular school district and not another. It is not until educational leaders “learn” more about these technologies that they will know for sure.

And isn’t learning what we are all about in education?

28 Responses to “Is Social Media Right for Your School District?”

  1. SunGardPS says:

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  5. Social networking sites are definitely the way many students communicate these days. I, however, prefer the “old-fashioned” approach of teachers being accessible by phone or by meeting with students at school. At my children’s school, teachers are available for questions at 7:30 a.m. or after school. I think boundaries for both the teachers and students are a good thing in today’s day and age.

  6. John Avery says:

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  7. Arturo B says:

    Sounds like a good idea, but where does the responsibility of the parent come in? If students have any question over the homework I am more than sure the student can research it through the internet. Keeping communication with student is very important, but teachers do need their own time to spend with thier family. Teachers have other responsibilities besides work and they do need alone time from thier work that way they will not be constantly stressing.

    • Ramiro Zuniga says:

      I have to say that the whole point of using the sites is to find another way to reach out to students. I have to agree with you, which is why I bring these questions up.

  8. Monica says:

    Great questions to be considered. I would also add the need to discuss what a social media wise sue policy might look like for your school. Thanks!

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  23. [...] 7. Article: Is Social Media Right For Your School District? [...]

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