Contributor: Eileen VanScoy
According to research and advisory firm, Celent, approximately 18 million U.S. households are performing their banking functions using mobile phones with another 59 million households projected by 2014. It is no wonder that the banking industry considers mobile banking to be one of the hottest trends. With banks and financial institutions expanding their global reach, this trend also has worldwide potential with a projected 150 million mobile banking subscribers before the end of 2011, according to the Mobile Marketing Association. In emerging markets, the mobile phone is already one of few opportunities for a majority of the population to access financial services. Financial services executives are acknowledging that it is no longer only about the services they can provide, but also how and where those services are accessible in order to remain competitive and viable.... read more

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