Contributor: Andrew Woods

Mid-tier banks in Asia are focusing on gaining market share from their top-tier competitors according to a treasury management survey conducted on behalf of SunGard by research firm Ovum. The financial software services provider interviewed 50 senior banking executives from tier-two to tier-four banks in 11 countries in Asia-Pacific, Europe and the Middle East. "Regional differences in priorities emerge when comparing Asian bank strategies with those of Middle Eastern and European banks. The Asia-Pacific region continues to see remarkable growth,” said Daniel Mayo, principal analyst of financial services technology at Ovum. “Mid-tier banks are attempting to gain market share at the expense of tier-one institutions by adopting a range of differentiation strategies such that no one product area stands out as a common investment priority. Thus, bank treasury management solutions will need to cover a broad range of asset classes to help them easily extend the services offered to clients as their businesses expand, and will also require a complete and accurate view of enterprise-wide risk.”... read more